Have you just invested in your beauty salon but you don't know how to attract your future customers and promote your range of treatments? Here are 7 tips to quickly make your beauty salon profitable: 

Optimize the salon experience

Does this seem obvious to you? And yet, in wanting to make your beauty center profitable, we sometimes forget the main thing: the visit to your establishment must above all be a moment of pleasure, a delicious time for yourself. To do this, focus on the details that make the difference: careful decoration, a peaceful atmosphere, impeccable hygiene and unrivaled service. 

Increase your visibility

In the digital age, it is more essential than ever to be visible on the internet. 

Facebook is the most popular social network thanks to its billions of users, it allows you not only to make yourself known, to keep in touch with your customers but also to publish events and all kinds of information. news.

Instagram is the ideal tool for visually highlighting your aesthetic center. Focus on quality and bright photographs, advantageous staging and regular stories. Use hashtags to target your community and systematically respond to reactions or comments to make your page active.

Google My business

It is essential, simple and quick to create a professional profile for your salon on Google. In addition to your photos, times and contact details, you can add a link to your website and even to your reservation page! A description will boost your ranking in Google and therefore optimize your SEO.

Invest in advertising

Do you think that setting up an advertising campaign is reserved for marketing professionals? Set a specific budget and easily reach new customers online with Google ads. This paid and customizable option, available in Google, will precisely target your potential customers using tailored advertising. By defining a series of keywords in advance, you will appear first in Internet users' searches! 

Suggest good deals on Kiute.fr 

Groupon, Kiute, Reducavenue…These platforms which make specific promotions available to the general public are extremely popular. Thanks to them, you will attract new customers, introduce your salon and your new aesthetic devices! Please note, registration on these platforms requires providing a service equal to that usually practiced. Otherwise, you risk creating the opposite effect and driving away your customers! 

Develop a relevant website

The website will be the online showcase of your salon, so it must be neat, in accordance with the values and atmosphere of your salon. Add your services, your prices, highlight your strengths and your specificities. The objective is to give confidence and arouse desire. Most ? Sell your products directly via an online store and communicate about show news!

Spend time on your emailing

The emails collected are a gold mine that can potentially be transformed into future customers. To do this, anticipate and plan to send news, relevant information or even promotions every month. Your newsletters must be varied and dynamic to arouse interest without boring your customers, at the risk of ending up in the trash! 

Make appointments easier

Who has never been discouraged from making an appointment when faced with a ringing phone or a busy schedule? So that your customers don't wait weeks for an appointment, make it easier for them! Offer the possibility of booking directly online!